LIQUID IMAGINARY
CHAPTER. II
Communication strategy
Location: Barcelona
Final degree project
CHAPTER. II
Communication strategy
Location: Barcelona
Final degree project
How can a space be communicated beyond its physical boundaries?
Proposing a hypothetical marketing strategy to communicate the versatility of Formica’s laminates, offering three totally different experiences, with three ephemeral installations located in the city of Barcelona during the Barcelona Design Week 2023. With this strategy I intend to generate a space of activation, speech and communication of the brand that goes beyond the design phase and focuses on the dissemination stage of a project.
The sequence of three different pavilions allows visitors to experience different states of water and medias to that talk about the subject. Through understanding and education we can empower love and respect for water. An informed and positive approach to communication is the best vehicle to the creation (in opposition to blaming & shaming) of a more positive and proactive sense of the universal need for responsible water management.
Proposing a hypothetical marketing strategy to communicate the versatility of Formica’s laminates, offering three totally different experiences, with three ephemeral installations located in the city of Barcelona during the Barcelona Design Week 2023. With this strategy I intend to generate a space of activation, speech and communication of the brand that goes beyond the design phase and focuses on the dissemination stage of a project.
The sequence of three different pavilions allows visitors to experience different states of water and medias to that talk about the subject. Through understanding and education we can empower love and respect for water. An informed and positive approach to communication is the best vehicle to the creation (in opposition to blaming & shaming) of a more positive and proactive sense of the universal need for responsible water management.
